How To Make New Brand Advocates

  We see brands boasting about their successful campaigns crediting the creative and the marketing team for their contribution, but are they the ONLY ones behind the success? Have brands been insignificant to the efforts of their employees? Are brands even recognizing their in-house advocates? Well, the answer is Yes and No. A few glo...

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Why are your Content Marketing Strategies failing?

  In a desperate attempt to grab eye balls and shoot up to fame overnight, brands have been going out of their way in creating content every day. But, with a view of surpassing the competitors, the quantity of content produced each day is higher while the quality can be seen in the declining phase. And this obsession of getting every bit...

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Now, Taste The Troll Feeling!

Time and again we see brands, start-ups, multi nationals and even celebrities being trolled on internet, particularly on the micro-blogging site, Twitter. The most recent victim of the troll attacks was Coca Cola. The brand has been making headlines for all the wrong reasons, thanks to the trollers! The soft drink giant came up with an integr...

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Shared Media – It Is A Thing!

Digital media is fast becoming about paid medium. While some really unique brands capture imagination and are able to move away from paid into earned and owned media, most others are struggling. The answer that has always been proposed for this is constant content innovation. While we agree with this answer, we think there is more that brands...

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Healthcare Industry & Its Digital Ambassadors

‘Your brand is not what it says. It is what its people say.’ Brands dealing in clothing, cosmetics, electronics and other similar categories spend whopping amounts on marketing their product right, creating brand awareness and establishing a brand identity like no other. In case of service industry like healthcare more than anything else ...

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