When a firm asks its employees, distributors or channel partners to become an advocate and promote the brand, the usual response would be, “hell no!!!”
So, the challenge lies in encouraging the employee base to be the voice of the brand in the digital world.
Brands can achieve it by three simple steps: Encourage. Take action. Provide incentive.
Brands need to first motivate and encourage its employees. They need to be communicated that they are the support structure of the brand and the brand values their contribution.
The end result of encouragement should be that the employees initiate actions, which includes talking, sharing and spreading the message of the brand in their own network. These actions should be rewarded with incentives and acknowledgement. And remember, everybody loves gratification – Be it a movie ticket or an appreciation mail! 🙂
However, there is a certain section of your employee base that cares about learning and growth opportunity more than just incentives. A brand advocacy platform helps these set of people in shaping their social presence and channelizes their opinions too. From being “a silent guy in that bay” to the “face of the company”, this is precisely how brand advocacy platform can transform your work force thus increasing productivity.
In a nutshell, a brand advocacy platform will help a brand engage its employees on a completely new level, thereby, creating that perfect balance between work and fun. And did you know that engaged employees are 2 times more productive and are responsible for up to 80% of customer satisfaction!
So, what are you waiting for? Adopt a brand advocacy platform and solve the digital dilemma you are currently facing and dominate the online world.By Team Efluencr Nov 18, 2014