How To Make New Brand Advocates

  We see brands boasting about their successful campaigns crediting the creative and the marketing team for their contribution, but are they the ONLY ones behind the success? Have brands been insignificant to the efforts of their employees? Are brands even recognizing their in-house advocates? Well, the answer is Yes and No. A few glo...

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Now, Taste The Troll Feeling!

Time and again we see brands, start-ups, multi nationals and even celebrities being trolled on internet, particularly on the micro-blogging site, Twitter. The most recent victim of the troll attacks was Coca Cola. The brand has been making headlines for all the wrong reasons, thanks to the trollers! The soft drink giant came up with an integr...

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Shared Media – It Is A Thing!

Digital media is fast becoming about paid medium. While some really unique brands capture imagination and are able to move away from paid into earned and owned media, most others are struggling. The answer that has always been proposed for this is constant content innovation. While we agree with this answer, we think there is more that brands...

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Employee Advocacy for Inexpensive Marketing

Healthcare Industry & Its Digital Ambassadors

‘Your brand is not what it says. It is what its people say.’ Brands dealing in clothing, cosmetics, electronics and other similar categories spend whopping amounts on marketing their product right, creating brand awareness and establishing a brand identity like no other. In case of service industry like healthcare more than anything else ...

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Delegate Digital Power to Franchise in India

FRANCHISE – an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, for example acting as an agent for a company's products. Franchise is one of the best ways to grow a business. It means more hands and more resources for growth. Wherever you are, be it a metr...

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